Open enrollment
toolkit
A one-stop shop for open enrollment, tailored to your employees’ needs
This toolkit includes helpful resources and communications
to educate your employees about open enrollment through
emails, videos, text messages, and digital signage.
Open enrollment tips
Plan ahead
You can create a positive corporate culture by making sure your employees have everything they need to feel confident with the open enrollment process. This toolkit provides resources to help you plan and make sure your employees are informed and engaged.
Successful open enrollment begins with early planning, ideally three months before the enrollment period starts. To get started, please review the materials available to you in this toolkit.
Communicate in the right way
Employees often feel they either receive too many or too few communications. To help make it as easy as possible to execute your communication strategy, we offer fully designed templates with customizable messaging in a variety of formats.
Choose the best options to reach your employees, from emails to PowerPoint templates to text messages. We also offer videos, digital signage,
and social media posts.
Send the right message at the right time
Timing is important in helping your employees feel engaged and receive information when they need it most.
Help your employees feel supported by providing information to them 1 to 2 weeks before open enrollment starts, and then again on the first day of the enrollment period and 2 to 3 days before
it ends.
A dedicated open enrollment team
Anthem has a team that specializes in open enrollment.
This team will collaborate with our account team to plan how to best support your in-person or virtual open enrollment events. They can also schedule an Anthem representative to attend the event and answer questions your employees may have before making their health plan selections.
The open enrollment employer presentation will familiarize you with how Anthem can support you and your employees during open enrollment.
The open enrollment meeting options flyer is a quick guide to the types of open enrollment meetings Anthem can help in supporting.
Communications
and resources
Help employees learn more about open enrollment and make informed choices about their care options.
Choose a section for downloadable resources.
This includes emails and text messages to help you announce open enrollment
and prepare your employees to choose their benefits.
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Text messages
How to use: We’ve provided sample text messages you can send to your employees through your company’s preferred text messaging platform. Before sending, be sure to remove the brackets and customize each message to fit your needs.
Outlook emails
How to use: Download and customize the emails by adding in your group’s details. Plan to send the first email to your employees on the first day of open enrollment. The second email should be sent 3 to
4 days before open enrollment ends.
Open enrollment is starting email:
Open enrollment is ending email:
Open enrollment is starting text message
How to use: We’ve provided sample text messages you can
send to your employees through your company’s preferred
text messaging platform. Be sure to remove the brackets and customize each message to fit your needs. If you plan to also send an email, we recommend waiting 1 to 2 days before sending a text message.
<Anthem>: Open enrollment starts <numerical month/day/year>. <Visit <<URL>> to enroll><Review your options and enroll> in your <Anthem> health plan today. Reply HELP for help; STOP to cancel.
Open enrollment is ending text message
How to use: We’ve provided sample text messages you can
send to your employees through your company’s preferred
text messaging platform. Be sure to remove the brackets and customize each message to fit your needs. If you plan to also
send an email, we recommend waiting 1 to 2 days before
sending a text message.
<Anthem>: Open enrollment ends <numerical date/month/year>. <Visit <<URL>> to enroll><Enroll> in your <Anthem> health plan today. Reply HELP for help; STOP to cancel.
Enrollment campaign
Use these tactics if your group offers additional benefits like dental, vision, and
supplemental health plans.
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Additional benefits videos
How to use: Copy and paste the HTML code to embed the video on your intranet site, emails, or PowerPoint presentations. We also suggest showing these videos during your open enrollment to help familiarize your employees with the plans being offered.
Additional benefits Outlook emails
How to use: Download and customize the emails by removing sections that do not apply to your group. We recommend sending these 1 to 2 days after the general/medical email, if applicable, and 2 to 3 days before the open enrollment period ends.
Open enrollment is starting additional benefits email:
Open enrollment is ending additional benefits email:
Additional benefits
Dental video
(click here to preview)
How to use: Copy and paste the HTML code to embed the video on your intranet site, emails, or PowerPoint presentations.
<div style=”position: relative; display: block; max-width: 960px;”><div style=”padding-top: 56.25%;”><iframe src=”https://
players.brightcove.net/3639471564001/QBcqf6zgr_default/index.
html?videoId=6352912147112” allowfullscreen=”” allow=”encrypted-
media” style=”position: absolute; top: 0px; right: 0px; bottom: 0px;
left: 0px; width: 100%; height: 100%;”></iframe></div></div>
Vision video
(click here to preview)
How to use: Copy and paste the HTML code to embed the video
on your intranet site, emails, or PowerPoint presentations.
<div style=”position: relative; display: block; max-width: 960px;”><div style=”padding-top: 56.25%;”><iframe src=”https://
players.brightcove.net/3639471564001/QBcqf6zgr_default/index.
html?videoId=6309547359112” allowfullscreen=”” allow=”encrypted-
media” style=”position: absolute; top: 0px; right: 0px; bottom: 0px;
left: 0px; width: 100%; height: 100%;”></iframe></div></div>
Communications
and resources
Help employees learn more about open enrollment and make informed choices about their care options.
Choose a section for downloadable resources.
Accident insurance video
(click here to preview)
How to use: Copy and paste the HTML code to embed the video
on your intranet site, emails, or PowerPoint presentations.
<div style=”position: relative; display: block; max-width:
960px;”><div style=”padding-top: 56.25%;”><iframe src=”https://
players.brightcove.net/3639471564001/QBcqf6zgr_default/index.
html?videoId=63359639701122” allowfullscreen=”” allow=”encrypted-
media” style=”position: absolute; top: 0px; right: 0px; bottom: 0px;
left: 0px; width: 100%; height: 100%;”></iframe></div></div>
Critical illness video
(click here to preview)
How to use: Copy and paste the HTML code to embed the video
on your intranet site, emails, or PowerPoint presentations.
<div style=”position: relative; display: block; max-width:
960px;”><div style=”padding-top: 56.25%;”><iframe src=”https://
players.brightcove.net/3639471564001/QBcqf6zgr_default/index.
html?videoId=6339337467112” allowfullscreen=”” allow=”encrypted-
media” style=”position: absolute; top: 0px; right: 0px; bottom: 0px;
left: 0px; width: 100%; height: 100%;”></iframe></div></div>
Hospital indemnity video
(click here to preview)
How to use: Copy and paste the HTML code to embed the video
on your intranet site, emails, or PowerPoint presentations.
<div style=”position: relative; display: block; max-width:
960px;”><div style=”padding-top: 56.25%;”><iframe src=”https://
players.brightcove.net/3639471564001/QBcqf6zgr_default/index.
html?videoId=6340223892112” allowfullscreen=””allow=”encrypted-
media” style=”position: absolute; top: 0px; right: 0px; bottom: 0px;
left: 0px; width: 100%; height: 100%;”></iframe></div></div>
Extra resources
Enhance your communication strategy and provide valuable information to your
employees with extra resources.
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Digital signage
How to use: Download the files and use them in a variety of ways.
Video
How to use: Copy and paste the HTML code to embed the video on your intranet site, emails, or PowerPoint presentations. We also suggest showing the video during your open enrollment meetings.
Internal messaging
How to use: Download the graphics, copy and paste the text into your company’s preferred communication platform, and customize the message before sending it to your employees.
Social media posts for your company’s internal Facebook, Instagram, LinkedIn, and X pages:
For television and computer monitors throughout your facilities
One version to promote the OE season and one version to promote OE meetings in breakrooms or during presentations
Place on your intranet website or in your internal emails. Multiple sizes are included to fit your needs.
Communications
and resources
Help employees learn more about open enrollment and make informed choices about their care options.
Choose a section for downloadable resources.
Open enrollment video
(click here to preview)
How to use: Copy and paste the HTML code to embed the video
on your intranet site, emails, or PowerPoint presentations.
<div style=”position: relative; display: block; max-width:
960px;”><div style=”padding-top: 56.25%;”><iframe src=”https://
players.brightcove.net/3639471564001/QBcqf6zgr_default/index.
html?videoId=6326758050112” allowfullscreen=”” allow=”encrypted-
media” style=”position: absolute; top: 0px; right: 0px; bottom: 0px;
left: 0px; width: 100%; height: 100%;”></iframe></div></div>
In California Anthem Blue Cross is the trade name of Blue Cross of California, Inc. Also serving California: Anthem Blue Cross Life andHealth Insurance Company.
1051254CAEENABC Rev. 02/24
Contact your account representative to discuss your open enrollment communication strategy and additional resources available to you and your employees.
We’re here to help you, every step of the way.
Help your employees choose the best health plan for them
